Self Catering Edinburgh - Edinburgh Fringe
Here are some recent articles posted about the
Edinburgh Fringe that will be useful for your self
catering edinburgh holiday.
website boosts ticket sales to global
QUEUEING for the
chance to see shows at the Edinburgh
Fringe is becoming a thing of the past -
with almost half the tickets for the
event sold on-line.
Figures released yesterday reveal a
dramatic surge in the number of internet
bookings, from 25 per cent of total
sales in 2003 to 43 per cent this year.
Managers at the Fringe believe the
increase in on-line sales will see a
reduction in the long queues that have
been a feature of the event in recent
Internet sales topped £1 million even
before the Fringe had begun, with 10,800
web bookings taken on the first day of
trading, 21 June.
A spokesman for the Fringe said:
"These figures show that people are
making use of the internet for bookings
and cutting down on the familiar box
office queues and leaving more time for
people to enjoy Edinburgh at festival
"It also enhances our international
reputation. More than 60 per cent of
advance ticket sales are to overseas
visitors so obviously the website is a
vital sales outlet."
The number of visitors to the Edinburgh
Fringe website, www.edfringe.com,
rose 72 per cent to over 135,000 this
Total site visits also rose 66 per cent
on 2003 figures - suggesting that many
more individuals as well as accessing
the site, each user browsed for longer.
Web experts who developed the site claim
such numbers and sales make Fringe
website the "most prolific"
site of its type in the world.
Douglas Shirlaw, account manager at web
firm Lightershade, said: "We are
excited that the website is proving such
a popular and efficient way of finding
information and buying tickets and
amazed at the stream of sales we saw
when the ticket sales went live and
throughout July and August.
"We were delighted that the Fringe
site was recognised by the Scottish
tourism industry in 2003 but 2004 has
proved even more successful.
"The website has become integral to
the success of the Edinburgh Fringe
Festival and we are very proud of
Lightershade’s role in this
success." Louise Page, marketing
manager for the Fringe, said: "We
are delighted at the rise of the web as
an essential sales and information tool.
"We have worked extremely hard to
give Fringe-goers an easy-to-use,
efficient and functional website so
it’s great to see such tremendous
on-line sales and activity
2004 Fringe box office receipts totalled
£10.8 million and shattered last
year’s record, when more than a
million tickets were sold for the first
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